Ph.D. · Scholar · Athlete · Keynote Speaker · Consultant

She arrived with
one language.
She built a world.

From Barranquilla, Colombia to the Kelley School of Business at Indiana University. Nivia Escobar Salazar is a Ph.D., a trilingual researcher, a lifelong champion athlete, and living proof that the life you want can be built from scratch.

3
Languages
13+
Years in USA
1st
NPC Overall Win
30+
Presentations
Dr. Nivia Escobar Salazar

"The door I needed did not exist. So I enrolled in English class, then Portuguese, then a Master's degree, then a Ph.D. I built the door myself."

Dr. Nivia Escobar Salazar
My Journey

The reinvention that never stops.

I grew up in Barranquilla, Colombia, competing in basketball, tennis, and soccer from elementary school through university, representing my region and my country at every level. Sport was never a hobby for me. It was a discipline, an identity, and a way of understanding what I was capable of.

When I arrived in the United States, I spoke only Spanish. I enrolled in English classes. I showed up at Montgomery College and practiced with their basketball and soccer teams, not as an official player but as a mentor, a motivational presence, a woman who had already competed at university level and wanted to give something back. I became their motivational speaker.

I earned a Master's degree at Florida State, then a Ph.D. Along the way I added Portuguese as a third language. I joined the faculty at the Kelley School of Business at Indiana University. And in 2024, after years of preparation, I stepped on stage for my first natural bodybuilding competition — and won every class and the overall title. Four days later I was at my first nationals.

After thirteen years, I earned my green card on my own. I went home to Colombia to see my family for the first time in years. I share this not for applause but because there is someone reading this right now who needs to know that the distance between here and the goal is crossable. I have crossed it. More than once.

2007

Universidad del Norte, Colombia

B.A. in Mass Communication. Competed in basketball, tennis, and soccer at regional and national levels.

2013

Arrived in the United States

Spoke only Spanish. Enrolled in English courses. Trained with and motivated Montgomery College's women's teams.

2018

Master's at Florida State

M.A. in Integrated Marketing Communication. Added Portuguese as a third language. Began publishing research.

2022

Ph.D. and Kelley School Faculty

Completed doctorate at FSU. Joined Indiana University's Kelley School of Business as Lecturer of Communication.

2024

First Competition — Overall Champion

Won every class and the overall title at first NPC show. Competed at nationals four days later. Won 1st at Pittsburgh Pro Masters. Placed 3rd at Ben Weider Natural Nationals.

2025

Green Card and Going Home

Earned permanent U.S. residency independently after thirteen years. Returned to Colombia to see family.

Now

Pursuing the Pro Card

Competing in NPC Wellness while teaching, researching, speaking, and building a legacy that gives back.

Athletic Career

A lifetime of competing.

I have been an athlete my entire life. From elementary school in Colombia through university competition, I played basketball, tennis, and soccer at the regional and national level. When I arrived in the United States I trained with Montgomery College's women's teams and served as their motivational speaker — passing on what years of high-level competition had taught me.

In 2021 I began preparing for natural bodybuilding. In 2024, with a coach, I stepped on stage for the first time and won every class and the overall title. I was at my first national competition four days later. The same year I took 1st place at the Pittsburgh Pro Masters 35+, one of the most prestigious competitions in natural bodybuilding. Months later I competed at Ben Weider Natural Nationals and placed 3rd overall. I am not done.

Basketball
Tennis
Soccer
Natural Bodybuilding

First NPC Natural Show — Overall Champion

1st Overall

Won every class entered and the overall title at her debut natural bodybuilding competition. Qualified for nationals. Competed nationally four days later.

November 2024

Pittsburgh Pro — Masters 35+

1st Place

First place in Masters 35+ at one of the most prestigious natural bodybuilding competitions in the country.

2024

Ben Weider Natural Nationals

3rd Place

Placed 3rd at one of the biggest natural bodybuilding shows in the country. A second national appearance in her debut competitive year.

November 2024

Pro Card — In Progress

Next Goal

Competing in NPC Wellness with active plans for 2026 season including Chicago Pro (July) and Olympia Las Vegas (September).

2026 Season
What I Bring

Three worlds. One voice.

My work lives at the intersection of scholarship, performance, and advocacy. Each of these worlds makes the others stronger.

01

Scholar and Educator

Kelley School of Business faculty since 2022. Research at the intersection of sports media, Latina representation, and consumer behavior. Published in peer-reviewed journals. Presenter at ICA, NCA, and ABC international conferences.

02

Keynote Speaker

My story of reinvention translates into powerful talks for universities, corporations, and nonprofits. I speak in English, Spanish, and Portuguese. I bring lived experience that no case study can replicate.

03

Lifelong Athlete

A champion since childhood. Multi-sport competitor at regional and national levels in Colombia. NPC Wellness natural bodybuilder with national placements in her debut year. The same discipline that built the athlete built the scholar.

Keynotes and Workshops

Speaking that moves people.

Available in English, Spanish, and Portuguese. For universities, corporations, conferences, and community organizations.

Keynote

The Door Did Not Exist, So I Built It

My personal story of immigration, language barriers, reinvention, and resilience. For universities, corporations, and community organizations. Delivered in English, Spanish, or Portuguese.

Workshop

Own the Room: Communication and Presentation Mastery

Practical tools for high-stakes presentations and executive communication. The same curriculum I teach at the Kelley School of Business, brought to corporate teams and professional audiences.

Keynote

Latina in the Room: Identity, Power, and Strategy

How Latina professionals can build visibility, leverage cultural identity as a strategic asset, and navigate majority-culture institutions with confidence. Rooted in my own research on media representation and gender equity.

Workshop

The Athlete's Mind in Business

What a lifetime of competitive sport teaches us about performance, resilience, and leadership that business school never does. I draw on decades of athletic experience across three countries and three languages.

Panel or Discussion

Multicultural Marketing and the Latino Consumer

Data-driven insights on the fastest-growing consumer segment in the United States. Research, lived cultural fluency, and real case examples for brands seeking to engage Latino audiences authentically.

Community Talk

Dream Without a Ceiling / Soñar Sin Límites / Sonhar Sem Limites

A trilingual talk for first-generation students, immigrant communities, and anyone who has been told the goal is too far away. Grounded in the belief that opportunity is not reserved for those who already have everything.

Ready to bring Dr. Nivia to your event?

Available in English, Spanish, and Portuguese for universities, corporations, and community organizations.

Send a Speaking Inquiry
Scholarship

Research that matters beyond the journal.

My work bridges rigorous academic inquiry with the real-world stakes of representation, identity, and cultural power in sports and media.

Published

Breaking Barriers: Gender Representation in NBC and Telemundo During the Tokyo 2020 Olympics

A comparative content analysis of English and Spanish sports media coverage across gender groups and Latin American audiences.

Journal of Sports Media, 2026
In Progress

Branding Under Constraint: Athlete Self-Presentation During Rule 40 of the 2026 Milan-Cortina Winter Olympics

1,057 Instagram posts from 30 athletes across the United States, Italy, and Latin America examining implicit brand signaling during Olympic commercial blackout periods.

Target: Journal of Marketing. Submission July 2026.
Co-Authored

She Runs the Room: Women in C-Suite Roles Across Mass Communication Industries

Qualitative interview study on leadership challenges for women at the top of PR, advertising, broadcasting, journalism, and digital media. Co-authored with Dr. Valerie Gruest, Northwestern University.

Target: Corporate Communications: An International Journal. Deadline July 6, 2026.
In Progress

Halftime Latinidad: Bad Bunny, the Super Bowl, and Latino Cultural Representation

Mixed-methods study on how Latino and non-Latino audiences interpret and respond to Latinx cultural visibility in major U.S. media events.

Exploratory stage. Target: Journal of Consumer Research.

Download My Full CV

Full academic curriculum vitae including publications, presentations, courses taught, service, and certifications.

Download CV (PDF)
Consulting Services

Strategy rooted in culture and data.

What I bring is not a generic framework. It is research-backed insight, cross-cultural fluency in three languages, and the kind of lived understanding that only comes from having been in the room when you were not supposed to be there yet.

Multicultural Marketing Strategy

Research-backed strategy for brands seeking to engage Latino and multicultural audiences authentically — beyond surface-level translation.

Communication and Presentation Coaching

Executive communication training for professionals, academics, and leaders. I have coached doctoral candidates, executives, attorneys, and business students.

DEI Strategy and Cultural Competence

Workshops and consulting for universities and corporations building more inclusive environments. Grounded in communication research, not buzzwords.

Athlete Personal Branding

Strategic personal branding for athletes, especially women and Latina competitors navigating sponsorship restrictions, social media visibility, and building a brand that outlasts competition season.

Sports Media and Brand Research

Custom research and media analysis for sports organizations, brands, and broadcasters. I have studied Olympic media coverage, Super Bowl audiences, and FIFA World Cup consumer behavior.

Advisory and Board Service

Available for advisory board roles at nonprofits, education-focused organizations, Latino business groups, and sports and media ventures aligned with inclusion and representation.

Get In Touch

Let's build something real.

I want to hear from you.

Whether you are booking a speaker, hiring a consultant, exploring research collaboration, or reaching out because my story resonated with you — I read every message. I respond in English, Spanish, and Portuguese.

salazarnivia@gmail.com
Speaking, Consulting, General Inquiries
nikescob@iu.edu
Academic and Research Inquiries
Bloomington, Indiana
Available for travel and virtual engagements nationwide